Over the years I have spear-headed or been involved in numerous digital and traditional marketing campaigns to promote various creative endeavours, including feature films, fundraising campaigns, podcasts, and professional touring shows.
I am proficient in paid and targeted social media Ad campaigns, organic social media strategy, press releases, and media outreach (TV, radio, print). My work has contributed to enhanced web traffic, sold-out premiers and shows, and succesful fundraising campaigns.
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Developed and ran the social media pages and targeted ads for a feature film for 3 years, fostering community engagement, promoting special offers and releases. Contributed to sold-out screenings, a successful film festival campaign, and DVD/streaming release.
Developed a staggered media outreach strategy for traditional media sources (TV, radio, print) for the gradual promotion of a feature film. Fostered on-going relationships with media personalities, crafted press releases, coordinated media bookings, and brought the campaign to a successful completion.